The Lie That’s Killing Your Gifting Campaigns
You sent the gift. They said, “That was awesome!”
And now… nothing.
Because you believe: “If I sell now, I’ll ruin the relationship.”
Then, you're fooling yourself.
Here’s the thing:
Sales isn’t asking for the sale. It’s earning the right to ask.
3 Mindset Shifts to Close This Gap:
- The Gift Buys Attention, Not Trust
They liked the cookies. Cool. But you’re still a stranger with a logo. - Empathy Before Agenda
Don’t rush into your pitch. Get curious. Understand their context first. Ask: “How are you approaching [X problem] today?” Then just listen. Because until they know you get their reality, they don’t care about yours. - Prescribe, Don’t Pitch
When they open up about what’s broken, then you share what’s possible. Like a doctor. You diagnose before you recommend.
How That Sounds:
Prospect: “Thanks for the gift—that was awesome.”
You: “Glad you liked it! Quick question—how are you handling [X thing] right now?”
Prospect: “[Shares their reality.]”
You: “Makes sense. If you could wave a magic wand, what would ‘better’ look like for you?”
Prospect: “[Names the gap.]”
You: “Got it. That’s exactly what we help companies fix. Want to explore what that could look like?”
Here’s the flow: Curiosity → Empathy → Permission → Solution.
No sleaze. No force. Just business leaders solving problems.
The Bottom Line:
Stop fearing that selling ruins relationships.
Done right, selling is a byproduct of the relationship.
Earn attention. Build trust. Then earn the right to ask.
👉 What’s your default move after the gift lands? Hit reply and let me know.
CQ
