The impact of deal size on your sales cycle

Does the value of the deal determine the length of the sales cycle?

Typically:

Smaller ($) deals = shorter sales cycles

Bigger ($) deals = longer sales cycles.

From my experience:

Solo attorney = one Zoom call close

Multi-location hospital = 45 emails,13 conversations, 2 in-person presentations, 3 price negotiations, and 1 legal review

Either way, don't wait until you need a client to start prospecting :)

CQ