The first step in ROI+ outbound

The first step in ROI+ outbound:

Create an "elite" target list.


  • Target everyone
  • Outsource list creation
  • Buy from a lead aggregator
  • Aim for quantity
  • Avoid scrubbing the list


  • Target a narrow vertical market
  • Create the list with your resources
  • Source from directories
  • Focus on quality
  • Look at each lead

Deliver a predictable pipeline of new clients from outbound by focusing on quality accounts. 

No "spam your TAM" here.

Quality > Quantity

Have a great day!


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