The do's and don'ts of vertical list building

Need a lead list for your vertical?

Don't do what everyone else does: buy a list from a broker like ZoomInfo.

3 challenges of using the ZoomInfo's of the world:

Your target vertical and their taxonomy don't always line up
Their taxonomy categories can be general, causing you to buy leads you can't use
Sourcing vertical leads requires custom techniques that don't scale, so they don't do it

So don't waste your time or money on list brokers.

Instead, use these 5 other sources:

Vertical associations
Vertical online directories
Vertical conference lists
Vertical online groups
Vertical competitor websites

CQ

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