The do's and don'ts of vertical list building

Need a lead list for your vertical?

Don't do what everyone else does: buy a list from a broker like ZoomInfo.

3 challenges of using the ZoomInfo's of the world:

  • Your target vertical and their taxonomy don't always line up
  • Their taxonomy categories can be general, causing you to buy leads you can't use
  • Sourcing vertical leads requires custom techniques that don't scale, so they don't do it

So don't waste your time or money on list brokers. 

Instead, use these 5 other sources:

  • Vertical associations
  • Vertical online directories
  • Vertical conference lists
  • Vertical online groups
  • Vertical competitor websites



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