Stop with the "me-too" messaging already!

Do you sound like every other agency?

Off the top of my head, here are commonly used agency Attributes (features and capabilities):

  • All-in-one
  • Community-focused
  • Custom solutions
  • Done-for-you
  • Cutting-edge
  • Original thinking
  • Point solution
  • Proactive support
  • Results-focused
  • Speed-to-Results
  • Thought leadership 
  • Transparency
  • True partnership
  • We’ll teach you how to become a marketer
  • We’re big
  • We care
  • We’re small
  • We specialize in a service

If you have one of these on your website, you're not alone.

If you have one on your homepage above the fold, you're not alone.

Do you want to be more original?

Try this quick exercise to get your creative juices flowing.

We help [Vertical] with [Service] by blending [Attribute 1] and [Attribute 2].

For example:

We help restoration companies with lead gen by blending Speed-to-Results and Done-for-you Marketing.

I hope this helps! 

Have a great weekend!



P.S. My wife and I are taking our son to his first concert tonight, Metallica 🤘. Can't wait!!

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