Still getting slow results? Do this.
Frustrated by the slow results after specializing in a vertical?
You might be a shallow specialist.
Shallow specialists:
- Skim the surface for quick-win clients
- Prioritize transactions
- Evangelize their expertise
Instead, be a Deep Specialist:
- Become a genuine member of the community
- Prioritize building relationships
- Evangelize a better future for the vertical
CQ