Still getting slow results? Do this.

Frustrated by the slow results after specializing in a vertical?

You might be a shallow specialist.

Shallow specialists:

  • Skim the surface for quick-win clients
  • Prioritize transactions
  • Evangelize their expertise

Instead, be a Deep Specialist:

  • Become a genuine member of the community
  • Prioritize building relationships
  • Evangelize a better future for the vertical


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