Standing Out: Category Design for Life Sciences Companies
Ever wondered how specializing can skyrocket your agency's growth?
Meet Holley Miller, Founder of Grey Matter Marketing.
In this Vertical Go-To-Market episode, Holley and I get into:
- The learning curves and challenges of a generalist agency.
- Her strategic decision to specialize.
- The role of category design in long-term success.
- The joy, and profitable rewards, of mastering a niche.
And much more
🎧 Listen to the episode now:
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Best,
CQ
