Selling Into the C Suite
Want to sell into the C suite?
Then the problem you solve needs to be a problem the C suite cares about.
If the problem you solve is incremental, marginal or commoditized, it's not interesting enough for them.
Someone else in the org can handle it.
Here's what the C suite cares about:
> accelerating revenue
> brand and culture
> mitigating risk
> scaling up
What problems do you communicate in your marketing?
Do they align with the problems your target buyer is looking to solve?
Have a great day!