Quick agency founder story
A quick story about a Deep Specialist agency founder.
Nicole Mahoney is the Founder and CEO of Break the Ice Media.
- She started her agency in 2009 as a generalist
- After 3 years, she was overwhelmed, so she narrowed her focus on Travel and Tourism ("T&T")
- Found the T&T industry was not being talked about enough in the media
- Dedicated herself to fixing that and started an interview-style podcast for T&T
- During the pandemic, when travel screeched to a halt, she:
- Leaned in
- Provided her T&T clients and colleagues with content, research, and platforms to connect
- Did not lose any employees or suffered any dips during that time
- Became known throughout the industry
- Acquired a T&T company
- Wrote a book for the T&T industry
- Sponsored original research for the T&T
- Broke all-time revenue and profit records in 2023 and will grow 75% in 2024!
Nicole is an example of an agency owner who is what I call a Deep Specialist. More on this next week!
Have a great weekend!
PS I will post her interview on the podcast in a few weeks. You won't want to miss this one!