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Positioning, Productized Services, and Value-Based Pricing

What if you could become the one and only in your industry?

Join me for a special episode of the Vertical Go-To-Market Podcast featuring Jonathan Stark, a former software developer who's now on a mission to rid the world of hourly billing. 

We talk about: 

- Positioning yourself to stand out

- The benefits of productized services

- Developing a laser-focused statement

- The impact of AI on digital marketing agencies

- The Pro’s/Con’s of value-based pricing vs. hourly

- How identifying an expensive problem sharpens your marketing

And more. 

🎧 Listen to the episode now: 

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