Positioning, Productized Services, and Value-Based Pricing
What if you could become the one and only in your industry?
Join me for a special episode of the Vertical Go-To-Market Podcast featuring Jonathan Stark, a former software developer who's now on a mission to rid the world of hourly billing.
We talk about:
- Positioning yourself to stand out
- The benefits of productized services
- Developing a laser-focused statement
- The impact of AI on digital marketing agencies
- The Pro’s/Con’s of value-based pricing vs. hourly
- How identifying an expensive problem sharpens your marketing
And more.
🎧 Listen to the episode now:
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Best,
CQ
