[Podcast] The ROI of Relationships with Brian McRae
What if you grew a profitable business without ads, funnels, or cheap pitches…
…but from real conversations?
In the latest episode of The Deep Specialization™ podcast, I sit down with Brian K. McRae, speaker, business coach, and Chief Encouragement Officer at Giftology to unpack what actually drives sustainable growth today:
→ Relationships. Referrals. And real connection.
For over 30 years, Brian has built people-first businesses and helped over 20,000 founders, sales pros, and service-based entrepreneurs grow by leaning into what most overlook: emotional loyalty and generosity.
"Technology should free you up so you can focus on the new AI—Authenticity and Intentionality." —Brian K. McRae
This conversation is packed with practical strategies for:
- Creating upstream referral partnerships
- Building a high-trust contact list (aka your inventory of relational assets)
- Crafting conversations that convert without the sleaze
- Finding communities that hold you capable (not just accountable)
Brian also shares the “FORD” framework for building authentic relationships and a discount code to his Referral Partner Transformation course, don’t miss it.
🎧 Listen to the episode now:
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–CQ
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