[Podcast] How to Build a Profitable, Sellable Agency
Most agency owners don’t build a business, they build themselves a job.
Chris Martinez knows this all too well. He’s the CEO of Bloom, a consulting firm helping agency owners professionalize, scale, and exit.
But long before that?
He was a burned-out founder making all the mistakes…
👉 Undercharging
👉 Overworking
👉 And letting emotion drive every decision
Chris joined me on the latest episode of the Deep Specialization™ Podcast to unpack how he turned it all around—and why the mantra “Facts Not Feelings” is non-negotiable if you want to build a sellable agency.
In this episode, we cover:
✅ Why most agencies aren’t sellable and how to change that
✅ How to think like a buyer (even if you're not selling yet)
✅ The truth about EBITDA, pricing, and paying yourself
✅ The mental health side of entrepreneurship and why therapy saved his life
If you’re tired of flying blind or building on emotion, it’s time to level up.
🎧 Listen to the episode now:
Sharing is caring! If you enjoyed this episode, please consider sharing it with a few friends who might find it useful. Thanks!
Please rate and review us on Apple Podcasts, and be sure to hit the subscribe button!
–CQ
