[Podcast] How Niching Down Built a 7-Figure Agency for Pest Control Pros
What happens when you stop being a generalist and go all in on a niche?
Andrew Peluso found out the hard way and then built a thriving agency because of it.
This week on The Deep Specialization™ Podcast, I sat down with Andrew, the Founder & CEO of Pesty Marketing, to unpack his journey from knocking on doors selling pest control…
…to leading a high-performance agency that helps pest control businesses scale past $1M+ in revenue and hit 30%+ annual growth.
We cover:
- Why “full-service” almost broke his first agency
- The moment he finally understood product-market fit
- How he uses LinkedIn, referrals, and conferences to land premium clients
- What AI means for search-focused agencies
- Why he’s hiring a CEO to replace himself
This is a real masterclass in what happens when you narrow your focus and raise the standard.
🎧 Listen to the episode now:
Sharing is caring! If you enjoyed this episode, please consider sharing it with a few friends who might find it useful. Thanks!
Please rate and review us on Apple Podcasts, and be sure to hit the subscribe button!
–CQ
P.S. Want to know how ready your agency is to scale?
Take my brand new Agency Growth Score assessment and find out where you stand across Positioning, Marketing, and Sales Systems.
It only takes 5 minutes, and you’ll get custom growth advice based on your results.
