Peanut butter is killing your sales

I was on two new client calls today, and both wondered why their marketing wasn't attracting high-value clients. (we're fixing this) 

Their marketing sucks because they're running the "Peanut Butter Strategy."

They thinly spread their marketing across many channels, using boring, easy-to-ignore messaging.

The reason for this?

They don't have a razor-sharp focus on a specific audience.

Worse, their positioning is watered down.

What do you get when you're targeting everyone with weak positioning?

Marketing that is ignored by the people you want as clients.


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