Paying for your expertise
The problem with targeting businesses that do under $1M:
Here's the thing...
Remarkable results are expensive to deliver.
And there are just some things you can't (or shouldn't) automate, like client intimacy.
Home service business "X" makes $200,000 per year.
They invest 10% in marketing.
The $1,666.67 per month needs to cover:
- PPC spend
- Social Media ads
- Content Marketing
- Organic Social
- Reputation Management
- Account Management
...and so on
So, unless you run your agency like a Swiss watch, think twice before targeting a vertical that does < $1M on average.
Have a great weekend!