Overcoming imposter syndrome

Feelings of imposter syndrome preventing you from specializing in a specific vertical?

Let’s say you own an accomplished and well-respected generalist digital marketing agency.

You’ve recently decided to focus your business on hospital systems. Yet, outside of working with a handful of them, you may not know much about them and their world. You may wonder if hospital systems will take you seriously.  So, you hesitate to promote your new specialty.

Here’s the reality: you don’t need to know everything about hospital systems to start making a meaningful impact in their world.

Keep in mind:

  •  You’re already an expert in your industry. Your clients hire you and stay with you because you’ve proven you can create outstanding results from digital marketing.
  •  You probably know more than you give yourself credit for. This is especially true if you already work with a handful of hospital systems clients.
  •  It’s about progress, not perfection. With your decision to focus on hospital systems, every day will lead to more significant insights about the vertical.  Over time, these will compound the value you create for them.
  •  The learning never ends. I’ve spent over 15 years in the agency space, and I’m still learning new ways to market and grow an agency. That’s what keeps it interesting.

Question to ponder:

👉 Is imposter syndrome preventing us from moving forward?

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