Outbound for your agency: Quitting too soon
Outbound isn't hard.
Sticking with it is.
It's a marathon, not a sprint.
Take typical product lifecycles as an example.
Americans buy a new home every nine years on average.
Americans buy a new car every five years on average.
And so on.
Let's say buyers in your target vertical shop for a new agency every 18 months on average.
At some point during the 18 months, your vertical buyer will likely be in the market for a new agency.
Sure, they may stay with their current agency, but they may also shop for other providers.
Here's the thing...
A consistent drumbeat of outbound to the same list over a long enough period means you'll be top of mind when they're ready for a new agency.