Niche vs. Vertical Strategy

Is your niche strategy failing?

 

You may need a vertical strategy instead.

 

A good target vertical has:

  • Vertical conferences
  • Member associations
  • Online communities

For example, dentists:

  • Greater New York Dental Meeting is attended by 9,692 dentists
  • American Dental Association has 161,000+ members
  • "Dentists in Facebook"--a Facebook group--has 36,800 members

Why?

 

Because it's difficult to market to a niche that's hard to find. 

 

Question to ponder:

1️⃣ Does my target niche have vertical conferences, member associations and online communities?

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