Niche Marketing 101

Have high customer acquisition costs (CAC)?

It pays to understand niche marketing.

But what does good niche marketing look like?

Here's niche marketing 101:

  • Find a niche
  • Interview niche buyers to isolate their unique pain points and problems
  • Research the competition, find attributes you can own (or design a new category)
  • Market to them using their pain points and their language
  • Build trust with industry influencers
  • Give 10x more value than you charge

Over time, you'll become the trusted go-to provider in the niche.

Then, you'll gain massive word of mouth and dramatically lower your customer acquisition costs.

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