Myths vs. my reality of vertical specialization
Myths of vertical specialization:
- Vertical landing pages mean you're specialized
- Vertical specialization is a sales and marketing strategy
- You'll build credibility in 3 months
My reality:
- Having a deep understanding of the unique challenges, opportunities, trends, regulations, and dynamics within that vertical means you're specialized.
- Vertical specialization is a whole-company strategy
- You'll build credibility in 18 months
Don't believe the get-rich-quick promises about niching down.
CQ
