Myths vs. my reality of vertical specialization

Myths of vertical specialization:

  • Vertical landing pages mean you're specialized
  • Vertical specialization is a sales and marketing strategy
  • You'll build credibility in 3 months 

My reality:

  • Having a deep understanding of the unique challenges, opportunities, trends, regulations, and dynamics within that vertical means you're specialized.
  • Vertical specialization is a whole-company strategy
  • You'll build credibility in 18 months 

Don't believe the get-rich-quick promises about niching down.


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