My 5-Step Process For Helping Agencies

Here's my 5-step process for helping agencies adopt a vertical market approach:

Step One: Use current client data to identify which vertical market your best-fit clients fall into

Step Two: Interview current/past vertical customers to uncover how and why they buy from you

Step Three: Find your competitive differentiators by researching your vertical competitors

Step Four: Establish your unique positioning so your target vertical buyers find you remarkable and irresistible 

Step Five: Launch inbound, outbound, and relationship-based marketing campaigns targeting your high-value vertical market buyers

From there, we test, learn, iterate...and grow. 

Guess which step my agency founders want to jump to?

If you guessed Step Five...you'd be right.

That's why part of my job is to remind them sometimes you've got to go slow to go fast. 

Have a great day!

CQ