My #1 strategy for choosing a vertical to focus on
Most B2B business owners I talk with understand the value of choosing a vertical for their business.
Many of them don't know how to do it.
Here's what I tell them: 👉 Start with your current book of business
- Find one, two, or three current customer verticals with great retention and generate good revenue.
- Confirm your sales and customer success teams like working with them
- Consider whether YOU can get excited about working with them for a long period of time. (Having a personal connection to the vertical is a bonus)
The result is a short list of high-potential verticals worth investigating further.
The next step is testing your short list for fit.
BTW, if you don't have current clients yet that meet criteria 1-3 above, it may be too early to start worrying about verticalizing your business.
