Is your uniqueness still...unique?
What's a clue that it may be time to narrow your focus and specialize in a vertical market?
When your distinctiveness is no longer unique.
Sure, your product or service may be technically very capable, more so than the average company in your category.
But when buyers see you as the same as the rest, you're a commodity.
That's when it's time to shift from a horizontal focus to a vertical focus.
Question to ponder:
👉 Is our distinctiveness still unique, or do we sound like everyone else?
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