Is Fear of Loss Holding You Back?

One of the scariest things a business owner can do is launch new positioning on their website. 

This is especially true when it announces a shift from being a generalist to a vertical market specialist.

We humans aren't wired to turn down revenue, even if it's lousy, which is why this transition feels intimidating.

That's why I'm incredibly proud of my clients when they hit "publish" and embrace their new vertical positioning.

Their courage to focus and refine their business strategy is truly admirable.

Question to ponder:

👉 Is the story of loss preventing you from focusing on a vertical market?

👉 Is the story you're telling yourself true?


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