Improving product usage
One of my SaaS consulting clients wants to improve product usage beyond new customer onboarding.
What type of customer interview should they use?
Option 1: Buyer Journey
Option 2: Churn/Win Back
Option 3: User Interviews
Option 4: Brand / Perception
Questions to ponder:
👉 Are we building products that solve a real problem for our customers?
👉 What's the problem we're trying to solve?
Answer: User Interviews
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