How to sell agency services with authority
“How do you sell agency services with authority?”
Now, that’s a million-dollar question. Luckily, today’s guest has the answers. This week, I welcome Stephen Woessner, Founder and CEO of Predictive ROI, to the show.
Stephen explains that building niche authority takes a recipe of getting really clear on your vertical, honing in on your point of view, and delivering all of that consistently through content marketing.
We discuss:
- How content builds authority.
- What the recipe for successful content marketing looks like.
- Notes on defining a niche.
- Build a unique POV showing you care about your industry beyond selling services.
Here are some actionable key takeaways for agency founders:
- Building authority in a niche takes years to accrue.
- You sell more of your smarts as opposed to deliverables.
- Repurpose your cornerstone content into social media posts, checklists, emails, and so on.
- Master one content channel before moving on to the next.
🎧 Listen to the episode now:
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Best,
CQ
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