How to sell agency services with authority

“How do you sell agency services with authority?”

Now, that’s a million-dollar question. Luckily, today’s guest has the answers. This week, I welcome Stephen Woessner, Founder and CEO of Predictive ROI, to the show.

Stephen explains that building niche authority takes a recipe of getting really clear on your vertical, honing in on your point of view, and delivering all of that consistently through content marketing.

We discuss:

  • How content builds authority.
  • What the recipe for successful content marketing looks like.
  • Notes on defining a niche.
  • Build a unique POV showing you care about your industry beyond selling services.

Here are some actionable key takeaways for agency founders:

  • Building authority in a niche takes years to accrue.
  • You sell more of your smarts as opposed to deliverables.
  • Repurpose your cornerstone content into social media posts, checklists, emails, and so on.
  • Master one content channel before moving on to the next.

🎧 Listen to the episode now:

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