How to reinforce your positioning

Want to reinforce your positioning as a vertical specialist?

It's simple: use images of people in your vertical on your website.

For example, if your vertical is attorneys, include images of actual attorneys throughout your site.

Like seeing a familiar face in a crowd, using images of your vertical clients signals to website visitors that you're a specialist in their vertical market.

Here's a quick challenge: go to your site right now and see how well you're already doing this (if at all).

Not good enough? 

Schedule a photo shoot at a vertical client's workplace. You'll get genuine and credible photos that will reinforce your specialization.


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