How to escape watered down positioning

If you're a generalist agency, you suffer from watered-down positioning.

Here's why this matters:

Undifferentiated Messaging: When your agency offers a wide range of services to a broad audience, your messaging becomes easily ignorable.

Intense Competition: You become easily replaceable when the market perceives you as the same as many other firms.

Pricing Pressure: When you're easily replaceable, you're a commodity and can only really compete on price.

Want to escape watery positioning?

Establish yourself as an expert in serving a vertical market.


Like this message?
Subscribe now to get a 1-minute, high impact tip every weekday!

🤮 I hate SPAM. I will never sell your information for any reason.