How to build sales momentum + confidence

After 25 years of operating in and leading sales teams, I’ve learned something: 


Sellers always prefer selling to a particular type of buyer: a good-fit client. 




Because they know the product or service will genuinely deliver on its promise. 


Salespeople are human, too. They operate best with confidence and momentum.


The best way to help them crush their quota (and hit your revenue goals) is to give them a great product or service to sell to narrowly defined good-fit clients.


Questions to ponder:


👉 Do we know who our good-fit clients are?


👉 Do we know how to automatically get more of them?



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