How Smart Agencies Turn Events into Authority and Leads

Tyler almost deleted the email.

It looked like spam.

But it turned out to be from the Queensland Law Society, offering a last-minute booth at a legal conference. One day. 300 lawyers. Five minutes from his office.

Most agencies would show up with a banner and cross their fingers.

Not Tyler.

Here’s what he did instead:

1. He hunted down last year’s attendee list
   Didn’t wait to meet people “at the booth.” He started working the list early.
2. He reached out to current clients
   Not to pitch. Just to say:
   “I’ll be there—want to grab coffee?”
3. He blocked time for post-event follow-up
   In his calendar. Sacred.
   Because fortune favors the follow-up.
4. He asked the organizers a simple question:

“Do you need content for your site?”

They said yes.
And now he’s creating Continuing Professional Content for their members.
Not a vendor.
An authority.

Here’s the thing…
Events aren’t about foot traffic.
They’re about footwork.

The booth gets you in the room.
Your prep makes you unforgettable.

–CQ

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