How not to get burned by the "get rich quick" trend

"Everything gets easier once you're a specialist in a vertical, and profitability follows.” – Sasha Berson

(🎙️ listen now)

When it comes to niching down, nothing gives you a lesson like learning from failures and mistakes. And oftentimes, the most successful and inspirational agency leaders are the ones who don’t shy away from sharing what they did not get right the first time around. 

If there’s one actionable takeaway from this episode, it’s that there is no get-rich-quick scheme in the world of verticalization. You have to have patience and foresight to bring your vision to life, stay humble, and have the self-awareness to pivot when your bets aren’t paying off.

We discuss in this episode:

  • Sasha’s journey in getting into marketing and why he was drawn to it.
  • Founding a verticalized arm serving B2C lawyers within a generalist holding company.
  • Failures and trials in verticalization, and what you can learn from them.
  • What really works in outbound, and why many agencies get it wrong.

Actionable key takeaways for agency founders:

  • Research your niche thoroughly to understand whether the vertical truly holds growth potential.
  • Paid advertising doesn’t necessarily bring you the highest ROI prospects, so focus on content instead.
  • You need a specialized brand to bring specialized clients.
  • The foundation of agency sales is a good sales tech stack, top reps, a superb list, and patience as cycles can take up to three years.

🎧 Listen to the episode now:

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