How committed are you to vertical specialization?

How committed are you to your vertical specialization?

Here's a quick test.

Go and read what your LinkedIn tagline says.

Does it clearly convey your specialization, or is it non-specific?

Here are some specialist agency's taglines:

Award-winning digital marketing agency specializing in Cannabis and CBD.
Law firm growth company that helps attorneys get noticed, enhance their brand, and grow their business.
Serving restaurants and helping take the HOPE & PRAY out of your marketing

Here are some non-specific agency's taglines:

Unleashing your company's sales potential through targeted digital marketing.
We don't do what you tell us to do. We do more. Web Design & Development, Marketing Strategy, Branding & Graphic Design.
A full-service digital marketing agency that delivers massive and sustainable growth.

See the difference?

Remember, you're not truly specialized if you're keeping it a secret ;)

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