How Borrowed Audiences Help Agencies Win New Clients

Every founder dreams of content that lands.
But writing blogs on your own site? Slow and lonely.

Here’s what Nate did instead to grow his agency targeting MSPs:

1. He listed 39 MSP publications.
   Blogs, newsletters, podcasts, associations…anyone his buyers followed.
   
   
2. Pitched all of them.
   “Can I write an article for your audience?”
   
   
3. Got featured by Continuum.
   They ran his post to their full list. That single piece? 3 new clients.

For Example:
The blog was titled “The Modern Buyer: How MSPs Generate Leads Today.”
Basic stuff, but it met them where they were.

The shortcut to trust is proximity.
Don’t build an audience from scratch. Borrow one.