How B2B Sales Decks Get Made

Typical path for a new B2B sales deck

CEO --> HEAD OF SALES --> MARKETING --> SALES TEAM

Optimal path a new B2B sales deck

MARKETING --> CEO --> HEAD OF SALES --> SALES LEADER --> SALES TEAM

WHY?

Great sales decks reinforce your brand positioning and messaging, not ignore them.

Questions to ponder:

What process do you follow to launch a new sales deck?
Do our sales materials align with our brand positioning and messaging?

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