How B2B Sales Decks Get Made
Typical path for a new B2B sales deck
CEO --> HEAD OF SALES --> MARKETING --> SALES TEAM
Optimal path a new B2B sales deck
MARKETING --> CEO --> HEAD OF SALES --> SALES LEADER --> SALES TEAM
WHY?
Great sales decks reinforce your brand positioning and messaging, not ignore them.
Questions to ponder:
- What process do you follow to launch a new sales deck?
- Do our sales materials align with our brand positioning and messaging?
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