How Agencies Can Stay on Pace to Hit Revenue Goals

You Have a Goal. But Are You on Pace? 🤔

A founder told me:

“Our goal is $4M in revenue.”

So I asked:

“Are you on pace to hit it?”

Silence.

Here’s the uncomfortable truth:

Most agencies don’t have a goals problem.

They have a planning problem.

They set an annual number…

…then go back to business as usual.

If you’re serious about hitting big goals, you need 3 things:

1. SMART targets

“$4M” is just a wish.

“$4M by Q4 2026” is a SMART target.

2. Quarterly benchmarks

Work backward.

How much revenue this quarter?

This month? This week?

3. Leading indicators

Revenue is a lagging metric.

Track:

Sales calls booked

Opportunities opened

Outbound touches sent

Here’s the thing…

Goals don’t get hit by accident.

They get hit on purpose.

And on pace.