Grow Word of Mouth With Watering Holes

A client recently asked me:

"What's a characteristic of a good vertical market to target?"

Here's what I told him:

A good vertical market has natural "watering holes." 

These are places where people gather to network and socialize.

Examples of vertical market watering holes include:

  • Facebook Communities
  • Slack communities
  • Associations
  • Trade shows
  • Alumni groups
  • Local organizations

When you create remarkable results for your vertical market clients, it quickly spreads in these watering holes.


Question to ponder:

👉 Does our target vertical market have watering holes?

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