Grow Word of Mouth With Watering Holes
A client recently asked me:
"What's a characteristic of a good vertical market to target?"
Here's what I told him:
A good vertical market has natural "watering holes."
These are places where people gather to network and socialize.
Examples of vertical market watering holes include:
- Facebook Communities
- Slack communities
- Trade shows
- Alumni groups
- Local organizations
When you create remarkable results for your vertical market clients, it quickly spreads in these watering holes.
Question to ponder:
👉 Does our target vertical market have watering holes?
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