Grow fast without a clear strategy?
I talk with a lot of agency owners who want to grow fast but don't have a clear strategy.
The conversation goes something like this:
Them: I want to by 20% year over year.
Me: Great! How much did you grow last year?
Them: We didn't grow at all
Me: Bummer! How do you get new business?
Them: Inbounds and referrals
Me: Why didn't revenue grow?
Them: Customer churn offset new revenue
Me: Do you specialize in a customer vertical?
Them: No, we have customers of all shapes and sizes
Me: Ok, so what's the plan to get to 20% in annual growth
Them: Hire a LinkedIn lead gen company to get us more leads
If this is you, it may be time to think about specializing in a customer vertical.
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