Gift-based outbound: Myths vs. My Reality

Myths of gift-based outbound:

  • It's expensive
  • Gifts are only for birthdays or holidays
  • It replaces your entire cold outbound program

My reality:

  • It works so well, it's expensive not to do
  • Gifts are best on all days except birthdays or holidays
  • It's only for your highest-value prospects

Have a great weekend!

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