Getting Sales More At-Bats
The job of marketing is to give your sales team more at-bats.
Here's what I mean.
Let's say that your total addressable market (TAM) is 15,000 businesses.
Conservatively, 5% of your TAM is actively shopping for a replacement to their current solution.
15,000 x 5% = 750 sales transactions
Wouldn't you like to get every one of the 750 opportunities in front of your sales team?
What are the chances that all 750 of them will...
1/ think of your brand/product because you're top of mind?
2/ add you to a short list of providers to vet further?
3/ reach out to your sales team?
Bottom line: If your sales team isn't getting enough at-bats, it's time to re-examine your marketing plan.
Great marketing ensures that your brand and product are top of mind and the preferred choice when your buyers go to market.