Get connected with industry leaders in your vertical
Interview-style podcasting is one of my favorite ways to build relationships in a vertical.
In a few hours per week (I'll spend 3 hours this week on my podcast), you:
- Build a one-on-one relationship with the person you're interviewing (a whale or influencer in the vertical)
- Create videos and audio that you can chop up and promote on social and email
- Create a long-term asset tied to your brand that your target audience will get value out of
So, if you're not already doing a podcast, it's time to get in the game!
Question to ponder:
👉 At only three hours per week, what's preventing you from starting your podcast?