Get connected with industry leaders in your vertical

 Interview-style podcasting is one of my favorite ways to build relationships in a vertical.

In a few hours per week (I'll spend 3 hours this week on my podcast), you:

  • Build a one-on-one relationship with the person you're interviewing (a whale or influencer in the vertical)
  • Create videos and audio that you can chop up and promote on social and email
  • Create a long-term asset tied to your brand that your target audience will get value out of

So, if you're not already doing a podcast, it's time to get in the game!

Question to ponder:

👉 At only three hours per week, what's preventing you from starting your podcast?


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