From the Stage at The Commitment Summit: Why $10K+ Deals Demand SPECIALIZATION
The Commitment Summit July 27 – 31, 2025
Last week in Cancun, on stage at The Commitment Summit, Karen Hite asked me:
“Why does vertical specialization matter even more when you’re selling a $10K+ offer?”
Before I share my response to Karen, a little context.
Between ChatGPT creating copy, Midjourney developing designs, and Lovable making custom dashboards for everything, the basic agency toolkit is being automated out from under you.
If you stay stuck selling deliverables (“Here’s your blog post!” “Here’s your social graphic!”), you’ll end up competing on price.
A race to the bottom.
That’s why moving up-market to high-ticket, $10K+ engagements isn’t just a revenue play, it’s strategic.
High-ticket buyers don’t care about tasks.
They care about your judgment, insight, and perspective; those only come from years of experience in one corner of the market.
Deep Specialization™ in a vertical gives you the context to see what matters before anyone else, anticipate pitfalls, and deliver true strategic guidance.
In a world where the machines can do “tactical” faster and cheaper, the real value is in the human, experience-driven edge.
Back to the stage, here’s what I said:
When you’re selling a $10K offer, your buyer isn’t buying services…
They’re buying certainty.
And here’s the thing: generalist agencies can’t sell certainty.
At Scorpion, we went all-in on personal injury law.
That razor-sharp focus let us close $10K, $20K, even $30K per month deals.
Our clients stayed an average of 30 months, equating to $300K–$900K in lifetime value.
Meanwhile, our generalist competitors offered the same firms a $2K package.
Those clients churned within 12 months—only $24K in revenue.
That’s a 25X gap compared to our $600K outcomes.
Why the gulf?
Because at high-ticket levels, the SAFEST choice wins.
Deep Specialization makes you the safe choice.
Without it, you’re just another vendor, and vendors don’t earn $30K retainers.
CQ
P.S. Are you still a task-based doer today, or ready to become a strategic thought partner tomorrow?
