Four indicators for success

What is the best indicator for success when choosing a vertical market?

Your client history.

Here are two client metrics to look at:

  • Retention: Which clients stay with you the longest?
  • Average Revenue: Which clients pay you more? 

Here are two founder/client fit questions to ask:

  • Connection: Do I like working with this vertical?
  • Vision: Does this vertical fit with my vision for my company?

Verticals that pass these filters are good candidates for progressing to the next stages (e.g., validation, etc.).


Like this message?
Subscribe now to get a 1-minute, high impact tip every weekday!

🤮 I hate SPAM. I will never sell your information for any reason.