Four indicators for success

What is the best indicator for success when choosing a vertical market?

Your client history.

Here are two client metrics to look at:

• Retention: Which clients stay with you the longest?
• Average Revenue: Which clients pay you more? 

Here are two founder/client fit questions to ask:

• Connection: Do I like working with this vertical?
• Vision: Does this vertical fit with my vision for my company?

Verticals that pass these filters are good candidates for progressing to the next stages (e.g., validation, etc.).

CQ