Escape Founder-Led Sales with a Scalable Agency Sales System
Let me show you what happens when agencies try to replace themselves in sales — but don’t actually do it.
Here’s what I mean:
- Most agency owners don’t really let go.
They hire a “sales lead” but keep jumping in on calls.
Why?
Because it’s faster. Because they’re better at it. Because the hire’s still learning.
But that’s the trap.
You never give them the reps to own it.
- If your new sales lead is doing both marketing and sales, they’re toast.
This came up with multiple folks in the group.
One person trying to manage top of funnel and close deals?
No bueno.
That’s two full-time jobs in one. And neither gets done well.
- Your job is to build the system, not do the selling.
You’re the architect now. Not the craftsman.
If the house burns down every time you leave, it wasn’t a system.
It was just you, duct-taped to some duct tape.
Here’s the thing:
You will never escape founder-led sales until you stop being the fallback.
Give the keys away.
Let it break.
Then fix that.
–CQ
