Don't ignore this advice

Ever heard this?

"People don't buy what you do; they buy why you do it."

If it sounds familiar, it's because you watched Simon Sinek's 2009 Ted Talk. It's been viewed over 63 million times.

If you're like me, you believe there's some truth to what he's saying.

People prefer doing business with people they connect with.

But then, why doesn't your website say a single thing about why you started and run an agency?

Questions to ponder:

• What's my why?

• What's the risk of sharing my why on my agency's website?

• What's the benefit?

Have a great day!

CQ

P.S. In three weeks, I'm launching a brand new website that will include my WHY. :)

Frequently Asked Questions

What is Simon Sinek's core idea from his famous TED Talk?

That people don't buy what you do, they buy why you do it. The talk, viewed over 63 million times, argues that connection to purpose drives buying decisions more than the specifics of the offering itself.

Why does sharing a personal "why" matter for an agency's website?

Because people prefer doing business with people they connect with. A website that only lists services misses the opportunity to build that connection through the story behind why the agency exists.

What's a common reason agencies avoid sharing their "why" publicly?

Often it's a perceived risk, worrying that personal motivation feels irrelevant to a business decision, or that it makes the agency seem less "professional" compared to a purely service-focused site.

What's the actual benefit of sharing a genuine "why" on an agency's website?

It creates the kind of connection Sinek describes, giving prospects a reason to resonate with the agency beyond just its service offerings, potentially building trust faster than features and capabilities alone.

What questions are worth reflecting on before deciding whether to share this on a website?

What the actual "why" is, what risk comes with sharing it publicly, and what benefit might come from doing so, weighing both sides honestly rather than defaulting to omission out of habit.