Do you have the right client testimonials?
Great client testimonials do one of two things:
1/ Communicate that you deliver a desired outcome.
2/ Diffuse a common sales objection.
Here's how to tell if you have the right ones.
Make two lists:
List One: Outcomes your ideal-fit clients want
List Two: 5-7 sales objections you hear often
Then, review your existing testimonials and ensure you have coverage on both lists.
If you don't, go get the ones you're missing.
Have a great day!