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Connectors help you build credibility and trust

"Connectors" (a term coined by Malcolm Gladwell) are natural influencers that others turn to when deciding which vendor to work with.

They could be successful business owners, keynote speakers, notable authors, or editors of vertical publications. Finding them is not that hard.

The point here is: building authentic relationships with Connectors gets you more trust in your vertical. 

Tomorrow, I'll share 4 ideas for how to build trust with them.

Questions to ponder:

  • Who are the Connectors within my target vertical?
  • What are we doing to build authentic trust with them?

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