Common & broad or unique & specific

Which strategy should you run?

Solve a common problem for a broad audience or a unique problem for a specific audience?

Go unique and specific.

Why?

You'll have a much better shot at finding revenue that scales.

And in time, you'll grow to join the ranks of today's giants who also started this way.

• Amazon
• Uber
• AirBNB

... the list goes on.