The Vertical Market Specialist Difference

Buyers care greatly about whether you can solve their specific problem, not a generic version of their problem.

One of the ways you communicate that you’re capable of solving their specific problem is by becoming a specialist in their vertical market.

Being a vertical market specialist makes you different.

It ensures you stand out from all your generalist competitors.

Questions to ponder:

👉 Do we stand out from our competitors in a meaningful way to our buyers?

👉 How would specializing in our buyer's vertical market improve our differentiation?

CQ