B2B Sales Collateral Nobody Uses
Frustrated your sales team doesn't ever use the killer sales collateral you keep putting out?
Don't:
❌ Send them links to the assets and call it training
❌ Assume they see the value in the asset the way you do
❌ Expect the sales team to read any of it
Do:
✅ Connect the dots between each piece of collateral and how it'll help them close their next big deal
Sellers want to close deals, not read through collateral 🚀
Questions to ponder:
- Are we effective in connecting the dots for our sellers?
- Is our sales collateral truly effective at shortening sales cycles?
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I send out a 1-minute tip every weekday for agency founders who want to do less, but better.
I hate SPAM. I will never sell your information, for any reason.
