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B2B Sales Collateral Nobody Uses

Frustrated your sales team doesn't ever use the killer sales collateral you keep putting out?


 Send them links to the assets and call it training

❌ Assume they see the value in the asset the way you do

❌ Expect the sales team to read any of it


✅ Connect the dots between each piece of collateral and how it'll help them close their next big deal


Sellers want to close deals, not read through collateral 🚀

Questions to ponder:

  • Are we effective in connecting the dots for our sellers?
  • Is our sales collateral truly effective at shortening sales cycles?

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