Avoiding the commodity trap
Companies, products, and services that are perceived as the same are considered commodities.
The only thing you can compete on when you're selling a commodity is price.
When all else is equal, the cheaper solution wins.
Here's the thing...
As an agency owner, you want to avoid being perceived as a commodity.
Instead, be different.
Question to ponder:
👉 What are we doing to avoid being perceived as a commodity?