Avoiding the commodity trap

Companies, products, and services that are perceived as the same are considered commodities.

The only thing you can compete on when you're selling a commodity is price.

When all else is equal, the cheaper solution wins.

Here's the thing...

As an agency owner, you want to avoid being perceived as a commodity.  

Instead, be different.

Question to ponder:

👉 What are we doing to avoid being perceived as a commodity?

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